Our Blog

Posted: March 30, 2017

Are You Managing Your Google AdWords Campaign Correctly?

Running a successful Google Adwords campaign takes time, research, and skill. All businesses using PPC marketing should follow these three guidelines if they want to truly maximize on their ad dollars.
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Posted: January 23, 2017

Optimizing Content for the Impatient Searcher

Time is a valuable thing… especially when it comes to web browsing. Here’s how you can optimize your online content to ensure your visitors don’t feel like their time is being wasted.
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Posted: December 28, 2016

A Look at SEO in 2016

Hey, fellow business-minded friends! Before we ring in the New Year, let’s take a look at the biggest SEO updates of the year 2016. The ever-evolving strategies that are influenced by Google's ever-changing algorithms.
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Posted: November 21, 2016

The Influence of Colour

The colours that a company chooses to characterize their brand has a surprisingly large impact on the way consumers perceive them. With that said, there’s a psychology to colour that every brand owner should learn about and use to their advantage.
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Posted: October 28, 2016

SEO Expert, or SEO Scammer?

Are you no stranger to unsolicited emails that promise to bring your company to Google’s top search page? While it may sound too good to be true that a total stranger is that interested in helping you achieve SEO success, that’s because… it is. But how can you know for sure that emails like this are 100% phony?
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Posted: September 30, 2016

Why Blogging is Important for Your Business

Have you ever considered blogging for your business? Some companies may have trouble finding the time to blog, or may not feel that putting in the effort is worth it. Well, we’ve got several reasons as to why blogging definitely IS worth it.
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Posted: September 9, 2016

It’s a “First Date”...Don’t Blow it!

When you build content for your website, it’s important to remember that your first-time visitors won’t exactly be ready to commit. Treating your first-time website visitors like a "first date" may be a good concept to ensure that your site will leave a positive first impression.
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Posted: August 30, 2016

Why We Still Do Direct Mail

In today’s digitally-driven world, you might be surprised that direct mail is still a popular marketing option for businesses today. Studies reveal some key insights into how consumers really feel about direct mail. What can this all mean for your brand? Can your business benefit from this traditional marketing method today?
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Posted: August 25, 2016

Comparing Facebook Ads and Google AdWords

How does a business decide on online advertising? Ad dollars are valuable – and should always be spent wisely. We can help you to make an informed decision the next time you need to choose between advertising with Facebook, or with Google.
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Posted: August 18, 2016

Enhance Your Online Business with a Live Chat

Has the technology ever been able to conveniently help you with a purchase decision, or provide you with a better customer experience? Many web customers today are extremely pleased with live chat assistance.
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Posted: August 10, 2016

Tweet Like The Pros

Twitter has undoubtedly become one of the top online platforms used for brand promotion and marketing. Is your business on Twitter? Or better yet, are you using the social site as effectively as you can? Brands who are successful on Twitter follow certain guidelines to ensure they’re getting their company maximum exposure. Want to know how you can tweet like the pros?
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Posted: July 28, 2016

Building a Search-Engine Friendly Website

Every so often, companies fall into a detrimental trap: building their site without SEO (search engine optimization). Maybe they’re putting all of their energy into the site’s flashy look, or solely focusing on creating an engaging experience for the customer
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Posted: July 19, 2016

What is Inbound Marketing?

Every day, we’re interrupted by ads (and often at inconvenient times). Outbound or traditional marketing may be an intrusive way for brands to get their message out – but it’s not the only way. Inbound marketing utilizes a more organic, engaging approach, rather than pushing your product or service on them through traditional efforts.
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Posted: July 12, 2016

Instagram’s New Look Sparks Mixed Reactions Everywhere

When Instagram made a big decision to rebrand, there were many different kinds of reactions – good, bad, and ugly – to be expected from the public. But what can we take away from Instagram’s daring rebrand?
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Posted: July 5, 2016

Give Your Online Marketing a Serious Boost

Digital marketing continues to offer new and exciting opportunities for companies to reach and attract potential customers. We have more tools at our disposal than ever before, but at times it can be tough to know how and when to use them.
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Posted: June 22, 2016

A Dentist's Guide To Facebook Advertising

Thinking of using Facebook advertising for your dental practice? Let us help you plan your campaign to ensure it will be effective and successful.
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Posted: June 15, 2016

How Does Social Media Improve Search Engine Rankings?

While there are many ways a brand can improve their Google search ranking, some aren’t taking their social media presence so seriously. However, a company’s social content and engagement level can actually have quite a substantial impact on their score.
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Videos will always increase people’s understanding of your product or service. When emotion is added, whether it's joy, trust or even surprise, the marketing video will connect with viewers on another level.

As YouTube gets over 800 million visitors per month, more and more organizations are using video to market their products.
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