How to Increase Inbound Marketing ROI
It’s time to make the most out of the HubSpot marketing platform.
HubSpot can be a truly incredible tool for marketing managers or business owners, as it allows companies to manage their inbound marketing efforts efficiently and productively - all under one Hub to call home.
While HubSpot’s tools certainly have a ton of capabilities that can help businesses achieve a high ROI and thrive with their inbound marketing campaigns, new users will need to do a little preparation before jumping into things on the platform.
With that being said, let’s explore four key steps any marketing manager or company owner should take in order to get the most out of HubSpot’s tools:
1. Identify your goals.
Firstly, having a clear vision of your company’s unique inbound marketing goals (and also importantly, ensuring they are realistic) will allow you to stay focused and organized as you utilize HubSpot’s features.
By knowing just what you want to get out of HubSpot first and foremost and creating a timeline for each goal, you’ll be able to build and manage your campaigns accordingly and effectively, all while tracking your progress to ensure you’re actually meeting those marks.
2. Update your database.
It’s time to do some spring cleaning - but this time, it’s your database that needs a refresh. Say goodbye to duplicate records, inaccurate or inadequate contact information, and the worst of all: unengaged customer prospects.
A neat and tidy database will allow you to efficiently target and organize your contacts or leads, while helping you to avoid wasting time on the wrong people. You can then input your clean records into the HubSpot Sales and Marketing application, and you’ll be set for smoother sailing utilizing the platform’s beneficial tools.
3. Get your team on board, and on the same page.
To get the most out of your inbound marketing efforts using HubSpot, you’ll need to ensure that your staff are also trained to use the tools and features so that all can work well and productively together.
Luckily, a perfect way to get everyone speaking the HubSpot language is to introduce your team to the HubSpot Academy - where HubSpot teaches its users how to use the platform’s features, while also incorporating valuable marketing and sales training.
4. (Finally) make those important finishing touches to your company website.
It’s important to prime your company website for inbound marketing by ensuring that it’s properly optimized. Make sure your web pages provide all the information your target consumers need, are easy to navigate and include necessary calls-to-action, and definitely ensure that your site runs smoothly on mobile as well.
But why is mobile so important? According to Statista, 52.2% of worldwide web traffic was generated through mobile phones alone in the year 2018 - up from 50.3% the previous year, which means that number is only growing.