10 Types of Video Content
for Effective & Engaging Marketing Campaigns

May 3, 2019

Businesses are always seeking ways to make their marketing campaigns more effective. With the competition as high as it is, companies need to know what exactly they should be doing to stand out, and effectively attract and engage their target audience online.

With that said, the creation of video content is becoming an increasingly popular method of driving social media engagement for brands.
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How to Increase Inbound Marketing ROI

For HubSpot users, this marketing and sales platform can allow companies to manage their inbound marketing efforts efficiently and productively - all under one Hub to call home. While it certainly has a ton of capabilities to help businesses achieve a high ROI, new users will need some preparation before jumping into the various tools within this platform. Continue reading...


How to Plan a Successful Social Media Campaign

It’s no mystery that social media helps people stay up-to-date, entertained and connected – all while providing them with the ability to “like”, comment, share, and be part of conversations on a global scale. Your business’s social media relies on interesting and creative content in order to broaden your reach, improve engagement and drive more traffic and sales from loyal customers. Continue reading...


The Power of Storytelling in Marketing

Do you tend to use more logic and data to convey your brand message, or do you use more feeling and emotion?

This is an important question that every business or content marketer should ask themselves – because one communication style has been proven to be much more effective than the other. Continue reading...


Do You Have a Content Generation Process?

It’s in our human nature to constantly be thinking up new thoughts and ideas. But as easy and natural as this process can feel, it can definitely get complicated – especially when we’re required to do this on a professional level. Some ideas simply come to us more easily than others, and some, we really have to fight for!
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How Artificial Intelligence is Changing the World of Marketing

Today, we live in a society where we’re constantly looking down at our mobile devices.

With so much of our attention directed at our phones and mobile browsers, it makes perfect sense why digital marketing strategies have been evolving at such a rapid rate – and in particular, a technology referred to as Artificial Intelligence (AI)! Continue reading...


Glossary of the Most Common Marketing Terms

If you've been thinking about a new marketing plan for your business, or have been exploring digital marketing options – then you’ve probably come across a few of these terms along the way. And with that, you may have felt confused as to what some of them mean!
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5 Reasons Why Good Design is Essential to Business Success

For busy business owners, graphic design may not be a top priority. If you own a small business, perhaps you’ve hired your tech-savvy (but not design-savvy) little nephew to help you put together a logo, or dared to put Microsoft Paint to work to create an image for a social post – and to that we say, stop right there! The Design Police have arrived...
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Key Takeaways from INBOUND 2018

From stress management to physical wellbeing, product announcements and a new growth model in marketing - HubSpot’s INBOUND 2018 featured it all. It was truly an exciting event filled with rich knowledge on how to grow and engage with businesses.
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5 Actionable Tips to Grow Your Instagram Followers

Building a strong social media presence for your brand, especially on Instagram, can be challenging. With thousands of incredible images and messages posted daily, Instagram can truly be a competitive place for companies to rise above! With that said, it’s important for your brand to take the right steps to not only gain followers, but keep them, too.
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Comparing Facebook Ads and Google AdWords

How does a business decide on online advertising? Ad dollars are valuable – and should always be spent wisely. We can help you to make an informed decision the next time you need to choose between advertising with Facebook, or with Google.

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4 Reasons to Start a Podcast for Your Business

Did you know? People LOVE podcasts, and there are stats to back that up! Have you been taking advantage of podcasting to help market and grow your company? If not, we’ve got some strong reasoning as to why you should make 2018 your podcasting year.

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Why Blogging is Important for Your Business

Have you ever considered blogging for your business? Some business owners may have trouble finding the time to blog, or may not feel that putting in the effort is worth it. Well, we’ve got several reasons as to why blogging definitely IS worth the effort.

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Optimizing Your Content For The Impatient Searcher

Time is a valuable thing… especially when it comes to web browsing. In today’s fast-paced world, you can’t miss a beat with your website visitor... or you might completely lose out on their business. Here’s how you can optimize your online content to ensure your visitors don’t feel like their time is being wasted.

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The Influence of Colour

The colours that a company chooses to characterize their brand has a surprisingly large impact on the way consumers perceive them. With that said, there’s a psychology to colour that every brand owner should learn about and use to their advantage.

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Are You Managing Your Google AdWords Campaign Correctly?

Running a successful Google Adwords campaign takes time, research, and skill. All businesses using PPC marketing should follow these three guidelines if they want to truly maximize on their ad dollars.

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Tweet Like The Pros

Twitter can undoubtedly be used for marketing and brand promotion. Is your business on Twitter? Or better yet, are you using the social site as effectively as you can? Brands who are successful on Twitter follow certain guidelines to ensure they’re getting their company maximum exposure. Want to know how you can tweet like the pros?

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