How to Plan a Successful Social Media Campaign
Is your content strategy as strong as it can be?March 19, 2019
It’s no mystery that social media helps people stay up-to-date, entertained and connected – all while providing them with the ability to “like”, comment, share, and be part of conversations on a global scale.
Your business’s social media relies on interesting and creative content in order to broaden your reach, improve engagement and drive more traffic and sales from loyal customers.
Creating your content plan for social media
Every successful brand uses a content strategy for their social media campaigns – and this strategy takes into deep consideration the interests and behaviors of their audience.
So, how can you create the best content strategy for your unique business?
If you haven’t already, here’s what you should do before you begin creating content:
1. Set your goal.
Think about what it is you want to achieve with your business’s social media. Perhaps you’re trying to drive traffic to your website or your business blog, grow your following on your social accounts, or increase the sales of a particular product or service. It’s critical that you have a goal in place to work toward.
2. Gain a thorough understanding of your target market.
Once you have your goal in mind, figure out who your target or buyer personas are. What is your audience interested in most? What are they talking about? What do they enjoy doing in their spare time? How are they using their social networks, and which platform are they spending most of their time engaging on?
It also doesn’t hurt to use surveys, questionnaires and other research methods to your advantage.
Through these considerations and research, you’ll be able to gain a better understanding of your target audience – which will help you to create content that truly resonates with them (and that will more likely generate shares and engagement).
3. Determine your brand personality.
Every successful business uses a specific voice and tone that turns them into a brand. To determine your brand voice, ask yourself: “If my business was a person, what would its personality be?” Some personality types range from silly and witty or friendly and helpful, to caring and passionate, or serious and informative.
Once you’ve established your brand voice, you’ll be ready to use a different tone for every post. Tone refers to how your brand speaks, or the mood it conveys with each specific piece of content. What will your brand’s tone be when you respond to a customer’s praise? When you’re responding to an issue or complaint? Think about it.
It’s time to get creative
Now that you have your goal, buyer personas and brand personality in place – it’s time for the fun part: content creation! Check out some expert tips on social media content from our team that will help you create the best content for your brand’s social media campaigns.